Local Flavors in Great Britain


Taste of Wales

Taste of Wales

Visit Wales Food & Drink

Check out this quick bite of some of the culinary delights awaiting your clients in Wales. And don’t forget to share with your clients to whet their appetites for fun foodie experiences. 


Local Bounty

Honest, hearty and fresh—if you had to sum up Welsh cuisine, these would be the ideal descriptors. Food in this region is about the simple cooking of top-quality ingredients that reflect Wales’ diverse and bountiful environments: lamb from the mountains and saltmarshes, seasonal produce and fresh dairy, world-renowned sea salt from the Menai Strait, abundant seafood from the stunning coast, and locally produced ale, wine and whisky.

Among the specialties your clients should be sure to try are laverbread, a delicacy made from Welsh seaweed, and bara brith, meaning “speckled bread.” Welsh cakes are another must; every family has their own recipe for this flat-bread baked on a griddle, as they do for cawl, a traditional Welsh stew. Dining in Wales isn’t just about home cooking—the country is home to seven Michelin-starred restaurants that serve up the local and sometimes foraged food that makes Wales a culinary dream destination. A journey along Wine Trail Wales includes not only 12 award-winning vineyards, but also incredible farms and artisan cheese-makers, giving visitors the chance to try some crumbly Caerphilly, smooth Teifi and a range of other celebrated cheeses.

See and Do

Welsh landmarks range from the Snowdonia Mountains and Cardiff Bay to the port town of Caernarfon and the beautiful seaside resort of Llandudno. Mighty Caernarfon Castle is a top draw, as a UNESCO World Heritage site and the country’s most famous castle. From there, it’s a short drive to Halen Mon, home of Anglesey Sea Salt, where visitors can take a behind-the-scenes tour and pick up edible souvenirs at the on-site shop. Top British ales can be enjoyed on a tour of Conwy Brewery, while samples of cheddar and goat cheeses are highlights of a visit to Blaenavon Cheddar Company. A taste of local life is part of the experience at Swansea Market, a hub for traditional Welsh ingredients like cockles and freshly baked Welsh cakes. And each September, passionate producers and fanatical foodies gather for the Abergavenny Food Festival, where visitors and locals alike enjoy local flavors and cooking demonstrations.

And that’s just the start. In Cardiff, Principality Stadium is ideal for rugby lovers, while Cardiff Castle offers panoramic views in a medieval setting. Saundersfoot, one of the most visited Welsh holiday destinations, offers prime opportunities for foraging tours and is also home to Pembroke Castle, birthplace of Henry VII. Wonderful views can be enjoyed from the Black Mountains in Brecon, a destination where another highlight is the Penderyn Whisky Distillery, recently named to the prestigious Forbes "Top 10 Whiskies of 2018" list.  

No Meat? No Problem.

Two of Wales’ most famous dishes, Glamorgan sausages and Welsh rarebit, reflect a time when meat was a scarce luxury. Today, they’re examples of how sumptuous meat-free dining can be. Iconic Welsh rarebit features bubbly Welsh cheese on crispy toast—what more could you need than that? Glamorgan sausages (yes, vegetarian sausages!) are made with Caerphilly cheese and leek, then coated in breadcrumbs and pan-fried to achieve a crispy, golden exterior and a satisfyingly melty interior.

Getting Around

Wales is easily accessible by rail from many other British tourist destinations. Cardiff in the southern part of Wales, for example, is an easy two hours on the train from London’s Paddington Station, while Llandudno in the north is also just about two  hours from Manchester Piccadilly and approximately three and a half hours from London Euston. Plentiful smaller train stations throughout Wales make it easy to travel through the region via rail as well.

Wales Suggested Itineraries

Avanti Destinations is proud to present several itineraries featuring iconic Welsh destinations. In the 6-day A Taste of Welsh Classics, visitors taste their way through the Snowdonia Mountains and the stunning coast, including the port town of Caernarfon, home of Wales’ most famous castle, and the beautiful seaside resort of Llandudno, with stops for vineyard and brewery tastings, a gin cocktail master class, a lobster safari, a sea salt tour and more. The 7-day Bite of Wales tour focuses on Cardiff and Brecon, with the opportunity to tour a vineyard and distillery, enjoy a cheese tasting, ride the Brecon Mountain Railway, savor a Welsh banquet at Cardiff Castle and more. And the 8-day Sips and Samples of Wales also includes Cardiff, along with Saundersfoot and Cardigan, with highlights such as a foraging tour along the rugged coastline, a guided food tour of Tenby, visits to a brewery, vineyard and cheddar cheese tasting, along with castles, a boating tour and more. Click here  for more information about Avanti Destinations.

Avanti Destinations Itineraries
Avanti Destinations Itineraries
Avanti Destinations Itineraries

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