Honest, hearty and fresh—if you had to sum up Welsh cuisine, these would be the ideal descriptors. Food in this region is about the simple cooking of top-quality ingredients that reflect Wales’ diverse and bountiful environments: lamb from the mountains and saltmarshes, seasonal produce and fresh dairy, world-renowned sea salt from the Menai Strait, abundant seafood from the stunning coast, and locally produced ale, wine and whisky.

Among the specialties your clients should be sure to try are laverbread, a delicacy made from Welsh seaweed, and bara brith, meaning “speckled bread.” Welsh cakes are another must; every family has their own recipe for this flat-bread baked on a griddle, as they do for cawl, a traditional Welsh stew. Dining in Wales isn’t just about home cooking—the country is home to seven Michelin-starred restaurants that serve up the local and sometimes foraged food that makes Wales a culinary dream destination. A journey along Wine Trail Wales includes not only 12 award-winning vineyards, but also incredible farms and artisan cheese-makers, giving visitors the chance to try some crumbly Caerphilly, smooth Teifi and a range of other celebrated cheeses.

Welsh landmarks range from the Snowdonia Mountains and Cardiff Bay to the port town of Caernarfon and the beautiful seaside resort of Llandudno. Mighty Caernarfon Castle is a top draw, as a UNESCO World Heritage site and the country’s most famous castle. From there, it’s a short drive to Halen Mon, home of Anglesey Sea Salt, where visitors can take a behind-the-scenes tour and pick up edible souvenirs at the on-site shop. Top British ales can be enjoyed on a tour of Conwy Brewery, while samples of cheddar and goat cheeses are highlights of a visit to Blaenavon Cheddar Company. A taste of local life is part of the experience at Swansea Market, a hub for traditional Welsh ingredients like cockles and freshly baked Welsh cakes. And each September, passionate producers and fanatical foodies gather for the Abergavenny Food Festival, where visitors and locals alike enjoy local flavors and cooking demonstrations.

And that’s just the start. In Cardiff, Principality Stadium is ideal for rugby lovers, while Cardiff Castle offers panoramic views in a medieval setting. Saundersfoot, one of the most visited Welsh holiday destinations, offers prime opportunities for foraging tours and is also home to Pembroke Castle, birthplace of Henry VII. Wonderful views can be enjoyed from the Black Mountains in Brecon, a destination where another highlight is the Penderyn Whisky Distillery, recently named to the prestigious Forbes "Top 10 Whiskies of 2018" list.